Sponsora was born from a genuine desire to transform the world of brand-creator partnerships. Though not just creators, but makers and all forms of talent. As both a business owner of DTC brands and a past athlete, I saw a huge disconnect:In my e-commerce experience since 2011 & owning multiple consumer facing brands, I've witnessed the importance of connecting with the right creators who can authentically represent a brand. However, finding these creators, especially in niche markets, was a daunting task.Emailing and DMing thousands of creators for one of my brands, only to receive silence, made it clear that a more efficient way was needed for small brands like Vesta to reach content creation and sponsorship marketing goals.My experience as a past athlete in search of sponsors was often monotonous and depersonalized. It felt like a spreadsheet of athletes receiving generic discount codes rather than genuine sponsorships. This disconnect needed fixing.