Apple’s latest innovation, the Vision Pro mixed-reality headset, priced at a hefty $3,499, is set to redefine entertainment experiences. However, it faces a notable hurdle as three major entertainment giants—Netflix, YouTube, and Spotify—opt not to launch dedicated apps for the spatial computing device at its debut.
Positioned as the “ultimate entertainment device” by Apple’s marketing team, the Vision Pro aims to deliver an immersive and cutting-edge experience. Yet, the absence of Netflix, YouTube, and Spotify apps poses a potential setback, forcing users to resort to web browsers for accessing these platforms.
Netflix, a key competitor in the streaming space, has no plans to develop an app for the Vision Pro or make its iPad app compatible with the device, as reported by Bloomberg. Users will need to utilize the web browser on the Vision Pro to access Netflix content, mirroring the experience on Macs.
In a surprising move, YouTube and Spotify have followed suit, with both platforms refraining from releasing native apps for the Vision Pro. Furthermore, YouTube confirmed that its iPad app won’t be available on the headset.
While the Vision Pro boasts the capability to run all iPad apps, some companies choose to block their applications from appearing on the Vision Pro App Store, presenting an unexpected challenge for users. Notably, Spotify’s decision to restrict its iPad app on the Vision Pro is reportedly unrelated to the well-known legal battle between Spotify and Apple over App Store policies.
This app gap poses a unique challenge for Apple, as it unveils its first major product launch since the debut of the Apple Watch in 2025. With a substantial price tag, the Vision Pro’s success may hinge on its ability to offer a comprehensive suite of entertainment options and overcome unexpected obstacles in the app ecosystem. As the device becomes available for preorders and is scheduled for an official release on Feb. 2, it remains to be seen how Apple addresses and mitigates this app gap concern, ensuring a seamless and immersive entertainment experience for users.
