Bad UTM data silently kills marketing performance. A missing parameter, a typo, or inconsistent naming can send paid traffic into “referral”, break attribution, and skew every report downstream. UTMGuard fixes this. It audits your existing GA4 data and instantly shows you: – Broken or malformed UTM parameters – Paid traffic showing up as referral – Inconsistent naming across campaigns, teams, or agencies – Suspicious attribution patterns caused by dirty UTM links Setup takes less than 60 seconds.
